But as with most things, there are both good and bad ways to go about creating visuals. This is the key to success in today’s data-driven business world. Regardless of what field you work in, you’ll need to know how to effectively and accurately convey information to your target audience. As such, it’s much easier to understand data when it’s represented visually. In fact, 80% of the information we absorb comes from visuals, and the remaining 20% is text. Have you ever looked at raw data-spreadsheets of stray numbers-and struggled to make sense of it? We’ve all been there, but it’s no surprise-because the human brain processes visualizations and images 10,000 times faster than raw data. Our goal is to learn how to effectively convey information through graphics. In this article, we’ll take a look at guidelines you should follow to create compelling visuals.
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